A D V E R T I S E M E N T
A D V E R T I S E M E N T
Jason and Amber Gardner relax in their John L. Scott office between postings on their blog, DiscoverSher-wood.com, which features stories, photos and lots of video.
Mikel Kelly / Times Newspapers
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Sherwood Realtors Jason and Amber Gardner – “The Gardner Team,” according to their business cards and Web site – are doing fine, thanks, in spite of a less-than-stellar housing market.
And how are they accomplishing that, you ask?
By combining a longstanding affinity for technology with a heartfelt affection for their community.
The result of that combination is a Web blog titled DiscoverSherwood.com that mixes real estate knowledge, history and facts with pictures, video, written stories and other tidbits about the town of Sherwood.
On DiscoverSherwood.com, you’ll find a wealth of information divided up into three categories: “Real Estate,” “Community” and “Everyday Living.” And every day the Gardners are on their blog, tweaking the information, updating the numbers, adding to the backlog of entries that are designed to initiate the unitiated on the fine points of Sherwood.
On Monday, for example, you’ll find the Monday Market Minute. It’s there because Amber puts up new information every week.
Under “Community,” you’ll come across some history of Sherwood, profiles of local businesses, background on local farms and the like – “what is there that you can see, as if you were there,” says Amber, explaining that these entries represent “what emotional attachment you should or would have of the community” if you drove around and talked to people about the town.
And under Everyday Living, says Amber, “it’s just where I connect with people and tell how it all relates to real estate.”
The Gardners, based at the John L. Scott office on Roy Rogers Road, understand that people interested in checking out Sherwood might be in another state or simply in another part of Oregon. And they also understand that we all process these things in different ways. Some of us want to see video, with moving cameras and talking people. Others prefer print, still photos, charts and graphs. So they attempt to provide it all.
In this computer-on-the-go age, says Amber, who serves as the marketing person for the Gardner Team, “75 percent of Americans are watching online video instead of television” (see sidebar). That happens now, she points out, not only on desktop computers but laptops and fancy cell phones.
“It can be a dance, that’s for sure, but it’s so important,” she says.
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